The CORRECT formula to calculate and generate profit in your business.

Day 5 of the Profit Series is all about the GAAP...

The reason business owners are constantly working hard and don't have much profit to show for it is because the GAAP is eating up their profits.

How so?
What is the GAAP?

Business owners are calculating their profit using Generally Accepted Accounting Principles (GAAP) instead of a formula that is built to generate profit.


The GAAP formula is...

Sales - Expenses = Profit

Yes, the GAAP formula is simple and clear, but it is also a lie. Because the GAAP formula does not account for human behavior.

In the GAAP formula profit is what is leftover... a nice surprise at the end of the year... bonus money.

Therefore, profit is rarely there and business owners stay stuck living in the client payment to client payment cycle.

INSTEAD the correct formula to calculate and create profit is... (I share the correct formula in the video!)

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